Privacy Policy


Gamelytica ("Gamelytica", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal data in connection with our services.

This policy applies to:
  • Visitors to our website
  • Business customers using our platform
  • End-user data collected through our SDK

If you do not agree with this policy, you should not use our services.

1. Who We Are

Gamelytica is a UK-based company that provides tools and services for businesses to capture, analyse, and manage session data and related information from their applications and games.

2. Information We Collect

We may collect the following types of information:

a. Information You Provide
  • Contact details (e.g. name, email address, company)
  • Account login credentials
  • Payment information (processed via third-party providers)

b. Information Collected Automatically
  • Usage data from our website or platform
  • Log files, error reports, diagnostic information

c. Data Collected via Our SDK When integrated into your application, our SDK may collect:
  • Logs and performance metrics
  • User interactions (e.g. clicks, scrolls, navigation)
  • Device and app environment metadata
  • Session recordings (video or screen capture)

We do not intentionally collect:
  • Personally identifiable information (PII) unless it is included by the customer in recorded sessions
  • Audio or microphone input (unless explicitly stated)
  • Sensitive personal data (unless our customer configures it to be collected)

It is your responsibility as a customer to ensure any data collected via the SDK is lawful and consented to under applicable laws.

3. How We Use Your Information


We use data to:
  • Provide, maintain, and improve our services
  • Communicate with you (e.g., service updates, billing)
  • Analyse usage trends and support customers
  • Detect and prevent security threats, fraud, or abuse
  • Comply with legal obligations

4. Legal Basis for Processing (GDPR)


We rely on the following legal bases for processing personal data:
  • Contractual necessity – to provide our services
  • Legitimate interests – such as improving services and preventing misuse
  • Consent – where required, particularly in end-user data handled by customers

5. Sharing Your Information


We do not sell your personal data.

We may share data with:
  • Service providers (e.g., hosting, analytics, payment processors)
  • Legal authorities if required by law
  • Third parties with your consent

We require third parties to handle your data securely and in compliance with applicable laws.

6. Data Retention

We retain data for as long as necessary to provide the services and fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.
You may request deletion of your data by contacting us.

7. International Transfers

If we transfer personal data outside of the UK or EEA, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).

8. Your Rights (Under UK & EU Law)

You have the right to:
  • Access, correct, or delete your personal data
  • Object to processing or request restriction
  • Data portability (in applicable cases)
  • Withdraw consent (if applicable)
  • Lodge a complaint with a data protection authority (e.g., the UK ICO)

To exercise your rights, contact us at [email protected]

9. Security

We implement appropriate technical and organizational measures to protect your data. However, no system is completely secure, and you use the services at your own risk.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through our platform. Continued use of the services after changes become effective constitutes your acceptance of the revised policy.

11. Contact Us

If you have questions about this Privacy Policy or how your data is handled, please contact:

Gamelytica
Email: [email protected]